Leveraging GetYourGuide's Ranking System

Introduction

GetYourGuide’s Connectivity Partners are pivotal in shaping unforgettable experiences for travelers worldwide. Standing out in the bustling marketplace of travel experiences can be challenging. The key to overcoming this challenge lies in understanding GetYourGuide’s ranking system and helping your supply partners optimize their activity's ranking.

Decoding GetYourGuide’s Ranking System

GetYourGuide employs a sophisticated ranking algorithm that determines the order of activities in search results. This algorithm considers many factors, including traveler preferences, market behavior, and the performance of each activity. By balancing these elements, we ensure a personalized experience for each traveler, connecting them with activities that best align with their interests.

However, the weight of each element in the algorithm may vary. As a Connectivity Partner, you must guide your supply partners on several key areas to enhance their activity's visibility and ranking.

Key Strategies to Enhance Activity Ranking

Boost Activity Performance: Activity performance is gauged in terms of revenue and conversion rate, i.e., the number of bookings relative to page views. Supply partners should enrich their activity page with compelling descriptions, captivating images, and transparent pricing to enhance performance. Engaging content can drive conversions from page views, leading to more confirmed bookings and higher revenue.

Maximize Availability: The more dates supply partners offer on their activity calendar, the more likely their activity will align with a traveler’s search criteria and appear in their results. Long-term availability should be ensured by making activities bookable at least a year in advance, and spontaneous travelers should be catered to by allowing bookings up until the start time.

Improve Customer Review Score: Customer reviews significantly influence an activity's ranking. Clear activity details, superior customer service, and exceeding expectations can garner positive feedback from satisfied customers. This not only bolsters the reputation of the activity but also enhances the chances of achieving a higher ranking.

Conclusion

Understanding and leveraging GetYourGuide's ranking system can significantly enhance the visibility and conversion rates of your supply partners' activities. By focusing on improving activity performance, maximizing availability, and boosting customer review scores, supply partners can ensure their activities stand out to prospective travelers. These strategies can help navigate the dynamic landscape of travel and tourism and achieve success on GetYourGuide. As a Connectivity Partner, your role in guiding and supporting supply partners in this journey is invaluable, and we're here to assist you every step of the way.